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The pioneers of test-based, personalized nutrition

The pioneers of test-based, personalized nutrition

Bringing the world back into balance. One person at a time 

“Everything we do is about you. And we'll put your body to the test to prove it. Backed by science, powered by nature and guided by our strong Scandinavian heritage. We’re here to rebalance your life. This is a mission we put into practice every day, determined to take the guesswork out of a healthier way of living.”

Hilde and Ørjan Sæle, Zinzino founders

Meet the next generation of nutrition

The road to better health is a personal journey

Scientific and confidential dried blood spot tests are at the heart of our dynamic nutrition strategy. Empowering you with facts and the tools to make informed decisions about your personal health.

We have the directions

Put your body to the test and end the guessing game. Get personalized recommendations and tailored solutions along the way. And proof in writing that the supplements are doing their job to reach your goals.

We Inspire Change in Life

Challenging the status quo since 2005

Zinzino was born out of a desire to think differently. The entrepreneurial couple Hilde and Ørjan Sæle wanted to go back to the roots, to their big passion for sharing great product experiences. They made it their mission to reclaim the customer-centric approach in direct selling. A bold move that also brought their business to the forefront of test-based, personalized nutrition.

Today, Zinzino has gone from a small Scandinavian start-up to being listed on Nasdaq First North as one of the fastest growing, direct sales companies in the health and wellness space, Still challenging the status quo. Always putting the customer first.

Hilde and Ørjan Sæle, Zinzino founders

"We want to be the world leader in personalized nutrition and preventative health."

Dag Bergheim Pettersen, CEO

markets across the Globe

BalanceTests performed

1 million
customers by 2025

20 million
customers by 2035

“Staying healthy is one of the most important things in life, for all human beings, not just athletes.”

Sara Hector, Olympic alpine skier, Sweden

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We have redefined the concept of Omega supplements

A commitment to contribute to a better world

We want to do our part to provide a better way of living for all. This mindset is at the heart of our vision to inspire change in life. “Kaizen” is the ancient term for continuous improvement and a core value to ensure we put our vision into practice and give back to communities across the globe. Together with the Glocal Aid charity, the Zinzino Foundation is dedicated to creating a positive impact in the lives of Indian children with programs that empower them through education.


SEK >5,000,000

Donations made to Glocal Aid so far


Children sponsored with education


Indian families have been helped


Number of children we envision to support by 2025